BUSINESS DEVELOPMENT • B2B SALES • COMMUNICATIONS

Experience that turns opportunities into results.

Business development and sales professional with 20+ years of experience across B2B sales, corporate communications, events, marketing, client relationships and California real estate.

SP

Severino Planas

Business Development • B2B Sales • Communications

20+Years BD / Sales / Marketing
100+Corporate Clients
11+Years California Real Estate
$19M+Real Estate Sales Volume
ABOUT

Commercial experience across sales, communications and real estate.

Business development and sales experience spanning prospecting, consultative selling, proposals, presentations, negotiation, sponsorships, partnerships, account management and client delivery.

Through Plus Communications Inc., more than 100 corporate clients have been supported through conferences, seminars, expositions and business events.

California real estate experience adds depth in residential, commercial, multifamily, income-producing and wholesale property markets, including transaction negotiation, market research and investment analysis.

CORE EXPERTISE

What I bring to an organization

Business Development & B2B Sales

Opportunity development, client acquisition, consultative selling, proposals, presentations, negotiation, closing, account management and pipeline development.

Communications & Marketing

Corporate communications, client messaging, sales materials, marketing support, presentations, promotional strategy and relationship communications.

Corporate Events & Partnerships

Conferences, seminars, expositions, sponsorships, partnerships, vendor coordination and stakeholder management from planning through delivery.

Real Estate

Residential, commercial, multifamily and investment property experience, with market research, comparable sales, valuation, ARV, NOI and CAP-rate analysis.

EXPERIENCE

Career highlights

2005 — Present

PLUS COMMUNICATIONS INC.

Business Development & Sales Director / Owner

Lead business development, sales, marketing, corporate communications and client strategy for a business serving 100+ corporate clients through conferences, seminars, expositions and business events.

2012 — 2013

NRS MEDIA AUSTRALIA

Philippine Representative / Business Development

Built partnerships across television, radio and print organizations in the Philippines and managed business relationships, negotiations and client communications.

1 year

AUGMENT COMMUNICATIONS

Philippine Representative

Represented the Australian communications company in the Philippines, developing business opportunities and supporting events, below-the-line sales and marketing communications.

11+ Years

CALIFORNIA REAL ESTATE

Real Estate Sales & Business Development Professional

Closed 100+ transactions totaling approximately $19M, including a largest individual transaction of approximately $2.5M. Worked across residential, commercial, multifamily, income-producing and wholesale property markets.

TOOLS & KNOWLEDGE

Business skills

HubSpot CRMCRM & Pipeline ManagementMicrosoft OfficeGoogle WorkspaceExcelGoogle SheetsZoomMicrosoft TeamsOnline ResearchKPI ReportingMLSLoopNetMarket CompsARVNOI / CAP RateChatGPTClaudeGeminiCanvaPhotoshop
LET'S CONNECT

Open to the right opportunity.

For employment, consulting, business-development, sales, communications or real-estate opportunities, please get in touch.

Email
severinoplanas@gmail.com

Phone
+63 992 338 1449

Location
Philippines • Open to remote opportunities

Résumé
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